Highlights 2020
DEC December
NOV November
OCT October
SEP September
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Cooperation
BOSS launches joint capsule collection with world boxing champion Anthony Joshua.
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Sustainability
„Clean up your act“: HUGO introduces fashion pieces crafted from recycled, organic and sustainably sourced materials.
AUG August
JUL July
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Store Opening
Reopening of the BOSS store in New York’s SoHo district featuring a new, minimalistic interior design.
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MAY May
Social Media
BOSS celebrates its debut on TikTok, increasing its reach among young generations.
APR April
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Social Media
#BOSStogether makes BOSS brand ambassadors move closer together with the social community.
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