BOSS launches joint capsule collection with world boxing champion Anthony Joshua.
„Clean up your act“: HUGO introduces fashion pieces crafted from recycled, organic and sustainably sourced materials.
Reopening of the BOSS store in New York’s SoHo district featuring a new, minimalistic interior design.
BOSS celebrates its debut on TikTok, increasing its reach among young generations.
#BOSStogether makes BOSS brand ambassadors move closer together with the social community.