Annual Report 2020

Highlights 2020

DEC December

Cooperation

BOSS announces exciting cooperation with NBA - capsule collections to further boost important casualwear business.

Capsule Collection

Successful launch of the 2020 holiday campaign "BOSS x Justin Teodoro".

NOV November

Brand Ambassador

HUGO rolls out its third capsule collection with brand ambassador Liam Payne.

Sustainability

HUGO BOSS is included in the renowned Dow Jones Sustainability Index (DJSI) World for the fourth time in a row.

OCT October

Cooperation

BOSS teams up with Russell Athletic to further strengthen its casualwear business in 2021.

Digitalization

HUGO BOSS makes strong progress in digitizing its collection development and distribution.

Cooperation

BOSS and German fashion entrepreneur Caro Daur launch co-created womenswear capsule.

SEP September

Fashion Show

BOSS celebrates its Spring/Summer 2021 collection at Milan Fashion Week and, simultaneously, at a live event in Shanghai.

Cooperation

BOSS launches joint capsule collection with world boxing champion Anthony Joshua.

Sustainability

„Clean up your act“: HUGO introduces fashion pieces crafted from recycled, organic and sustainably sourced materials.

AUG August

Employees

HUGO BOSS introduces hybrid working-concept „Threedom of Work“, making mobile working standard as one of the first companies in its industry.

JUL July

Online

HUGO BOSS strengthens its online business with the go-live of hugoboss.com in 24 additional markets.

Store Opening

Reopening of the BOSS store in New York’s SoHo district featuring a new, minimalistic interior design.

MAY May

Social Media

BOSS celebrates its debut on TikTok, increasing its reach among young generations.

APR April

Social Media

#BOSStogether makes BOSS brand ambassadors move closer together with the social community.

MAR March

Social Responsibility

HUGO BOSS dedicates its production facilities to the manufacture of face masks and protective clothing.

Sustainability

BOSS launches its first vegan suit being honored with the "PETA-Approved Vegan“ label.

FEB February

Fashion Show

BOSS presents its Fall/Winter 2020 collection in Milan.

JAN January

Capsule Collection

HUGO releases a limited capsule inspired by David Bowie.

Cooperation

Orlando Bloom presents the new BOSS Eyewear collection.

Brand Ambassador

Li Yifeng named new brand ambassador for BOSS in China.

Read more

Video of the spokesperson of the Managing Board

Video statement of the spokesperson of the Managing Board Yves Müller

Learn more

Highlights 2020

The year in review: Our highlights in fiscal 2020

Learn more