Annual Report 2020

Highlights 2020

DEC December

NOV November

OCT October

SEP September


BOSS launches joint capsule collection with world boxing champion Anthony Joshua.


„Clean up your act“: HUGO introduces fashion pieces crafted from recycled, organic and sustainably sourced materials.

AUG August

JUL July

Store Opening

Reopening of the BOSS store in New York’s SoHo district featuring a new, minimalistic interior design.


Social Media

BOSS celebrates its debut on TikTok, increasing its reach among young generations.

APR April

Social Media

#BOSStogether makes BOSS brand ambassadors move closer together with the social community.

MAR March

FEB February

JAN January

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